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Structured data

Schema markup: what it does for search and AI answers, and what it does not.

16 of 16 articles

Answer engine optimization (AEO): the complete guide

What answer engine optimization (AEO) is, how AI answer engines choose sources, which tactics the research supports, and how to plan and measure AEO.

Complete guide · AEO

Sep 27, 2026
Does schema markup help AEO? What the evidence says

Does schema markup help AEO? What Google, Bing, and controlled studies say about structured data, AI citations, and rich results, and what to do instead.

Guide · AEO

Sep 28, 2026
Featured snippets and People Also Ask in the AI era

How Google picks featured snippets and People Also Ask answers, how AI Overviews changed both, what the data show, and how to write pages Google can quote.

Guide · AEO

Sep 28, 2026
How to write content for answer engines

How to write AEO content that answer engines retrieve and cite: answer first, use the buyer's words, state checkable facts, and skip rewriting tricks.

Guide · AEO

Sep 28, 2026
AEO checklist

An AEO checklist of 50 checks for AI answers: crawler access, facts in HTML, content, entities, schema, third-party sources, offers, and measurement.

Checklist · AEO

Sep 28, 2026
Answer engine optimization antipatterns

Thirteen common answer engine optimization mistakes, why each one fails according to research and platform documentation, and how to detect it.

Antipatterns · AEO

Sep 27, 2026
AI search optimization: SEO plus corroboration, facts, and measurement

What AI search optimization is, how AI assistants choose sources, which tactics hold up in research, and how to measure results. Every claim is sourced.

Complete guide · SEO+

Sep 27, 2026
llms.txt: what it is and whether it matters

What llms.txt is, who reads it, and whether it helps AI visibility: the proposal, Google's position, server-log studies, and when a file is worth keeping.

Guide · SEO+

Sep 28, 2026
Entity and brand consistency checklist

A checklist for giving a company and its people one name and one set of facts across their site, markup, profiles, and the sources AI assistants read.

Checklist · SEO+

Sep 28, 2026
SEO antipatterns

Twelve SEO mistakes that also keep pages out of AI answers, from blocked crawlers to facts hidden in JavaScript, with the evidence and a test for each.

Antipatterns · SEO+

Sep 27, 2026
ChatGPT SEO: how to rank in ChatGPT search

How ChatGPT search finds and cites pages: OpenAI's crawlers, Bing as a search provider, query rewriting, and the steps the evidence supports.

Guide · AI assistants

Sep 27, 2026
How to rank in Google AI Overviews and AI Mode

What a page needs to appear in Google AI Overviews and AI Mode: indexing, snippet eligibility, one Search Console setting, and what studies show.

Guide · AI assistants

Sep 27, 2026
Answer engine optimization (AEO) services

Answer engine optimization services from AEO HQ: four fixed-price packages, $499 to $8,995, what each includes and excludes, how the work runs, and how to buy.

Service · Buying AEO

Sep 28, 2026
Instant AEO Audit

The Instant AEO Audit is AEO HQ's $499 automated audit of your site and up to three competitors: what it checks, what you receive, its limits, and how to buy.

Service · Buying AEO

Sep 28, 2026
AEO glossary: answer engine and AI search terms

Plain definitions of the terms used in answer engine optimization (AEO) and AI search, from AI Overviews to robots.txt, with a source for every fact.

Reference · Research

Sep 27, 2026
What replicates in AEO and GEO research

Which AEO and GEO research findings hold up across independent studies, which did not replicate, and which rest on one study. Graded, 2023–2026.

Research · Research

Sep 28, 2026

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