What's the difference between SEO and AEO?
SEO (search engine optimization) gets your pages ranked in search results so people click through. AEO (answer engine optimization) gets your brand cited and recommended inside AI-generated answers from ChatGPT, Perplexity, Gemini, and Google AI Overviews, often with no click at all. They share a foundation: crawlable pages, clear structure, and trustworthy content. AEO adds entity clarity, answer-first formatting, structured data, and presence in the sources AI models draw from.
Do I still need SEO if I focus on AEO?
Yes. AI assistants and AI Overviews lean heavily on pages that already rank and are easy to parse. Strong SEO is the entry ticket; AEO makes sure you are the source that gets quoted.
How do you measure AI visibility?
We run a fixed set of buyer-intent prompts across ChatGPT, Perplexity, Gemini, and Google AI Overviews, record which brands are mentioned and cited, and compare your share of citations against named competitors. The same prompt set is re-run to track progress.
Who is AEO HQ for?
B2B marketing leaders and founders who already have a product and a website, and want predictable visibility in both Google and AI assistants.