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Content and writing

Writing and structuring pages so AI assistants can find and quote them.

14 of 14 articles

Answer engine optimization examples

Documented AEO examples: page examples from Google and Microsoft, a field study, pages AI answers cite, and results companies reported, with sources.

Guide · AEO

Sep 28, 2026
Featured snippets and People Also Ask in the AI era

How Google picks featured snippets and People Also Ask answers, how AI Overviews changed both, what the data show, and how to write pages Google can quote.

Guide · AEO

Sep 28, 2026
How to write content for answer engines

How to write AEO content that answer engines retrieve and cite: answer first, use the buyer's words, state checkable facts, and skip rewriting tricks.

Guide · AEO

Sep 28, 2026
AEO vs GEO (and AIO, LLMO): are they the same thing?

AEO, GEO, AIO, and LLMO are mostly labels for one practice. What each term means, where it comes from, how it is used, and where the emphasis differs.

Comparison · AEO

Sep 27, 2026
AEO checklist

An AEO checklist of 50 checks for AI answers: crawler access, facts in HTML, content, entities, schema, third-party sources, offers, and measurement.

Checklist · AEO

Sep 28, 2026
Answer engine optimization antipatterns

Thirteen common answer engine optimization mistakes, why each one fails according to research and platform documentation, and how to detect it.

Antipatterns · AEO

Sep 27, 2026
Generative engine optimization (GEO): the complete guide

Generative engine optimization (GEO), stage by stage: how AI engines retrieve and cite pages, which GEO strategies hold up in research, and how to test them.

Complete guide · GEO

Sep 28, 2026
What is generative engine optimization (GEO)?

Generative engine optimization (GEO) is work to get content cited in AI-generated answers. Where the term came from and what the evidence supports.

Definition · GEO

Sep 27, 2026
GEO checklist

A GEO checklist of 18 checks for retrieval, reranking, citation, accuracy, and testing, with the evidence for each and the tactics that did not replicate.

Checklist · GEO

Sep 28, 2026
Generative engine optimization antipatterns

Eleven generative engine optimization tactics that fail or break platform rules, what the research shows about each, and a test to detect it.

Antipatterns · GEO

Sep 27, 2026
Generative engine optimization (GEO) services

Generative engine optimization services from AEO HQ: what the work covers at each stage, which tactics the evidence supports, and four fixed-price packages.

Service · Buying AEO

Sep 28, 2026
What replicates in AEO and GEO research

Which AEO and GEO research findings hold up across independent studies, which did not replicate, and which rest on one study. Graded, 2023–2026.

Research · Research

Sep 28, 2026
SEO, AEO, and GEO for cybersecurity and IT services

SEO, AEO, and GEO for cybersecurity vendors and MSPs: what buyers are told to check, which sources AI cites, the rules on security claims, and what to measure.

Industry guide · Industries

Sep 28, 2026
SEO, AEO, and GEO for fintech and financial services

SEO, AEO, and GEO for fintech: how people use AI for money questions, which sources AI answers cite, the SEC, FINRA, CFPB, and FDIC rules, and what to measure.

Industry guide · Industries

Sep 28, 2026

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